1. Have users opt in. This is the safest way to build a valuable database. You can't do an SMS marketing campaign to people who haven't consented to receiving your messages. The methods you can use to build a database are many. What is important is that the participant willingly accepted to receive your messages and you have evidence in your file in case of a dispute.
2. Give an indication about the nature and frequency of your messages to your audience. It is important for your participants to know if you will be sending messages daily, weekly or monthly. Sometimes it is annoying to receive marketing messages daily. And on the other hand, three months may be too long for one to receive an SMS from a company he opted in and possibly has forgotten.
3. Use an easy to remember short code. A short code number is one of the best ways to do SMS marketing. This number should be one easy to remember. For instance, 2222 is better than 57128. However, getting a dedicated short code number may be expensive for a small business. Consider sharing one with a non-competitor.
4. Personalize your message. Use your subscriber's first name. Nothing is as good as receiving a message with your name on it. It makes one feel important and valuable.
5. Be relevant. This calls for going the extra mile to find out more about your audience. Figure out their desires, worries, wants, frustrations, and needs.
6. Be timely. Don't send messages late in the night or very early in the morning. It is annoying. On the other hand, don't send belated Christmas, birthday or anniversary messages. Or send out back to school offers when schools are nearing closing.
7. Always give clear opt out instructions. Allow your subscribers to opt out any time they wish. Don't make it unnecessarily difficult or expensive to opt out. And when you receive opt out instructions, process them promptly and thank the subscribers for allowing you to have been of value to him.
8. Make messages viral. Asks your recipients to forward messages to people they know will benefit from them or ask them to request their friends to join in.
9. Send your subscriber videos. SMS marketing doesn't have to be text only. You can send links to subscribers for videos that are useful and timely. This is especially important for those with smart phones and will increase your bonding with them.
10. Never forget to see the big picture. SMS marketing will not always result in a sale but, is part of the big plot. It may be for generating leads, public relations, or customer education. Never lose focus of why you are sensing out an SMS.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com.
No comments:
Post a Comment